The Easiest 20g of Protein You'll Ever Drink
Close the Protein Gap
You know you need more protein. Your trainer said it. The internet said it. That macro app you downloaded (and abandoned twice) said it.
The average person falls 30-50g short of their daily protein target. The gap isn't knowledge — it's logistics.
What if the easiest 20g of your day required zero prep, zero cleanup, and fit in your gym bag?
20g Protein. 90 Calories. Zero Effort.
| Source | Amount for 20g | Calories | Prep | Portable? |
|---|---|---|---|---|
| Chicken breast | 3 oz cooked | 140 | 20-30 min | ❌ |
| Greek yogurt | ~1.5 cups | 200 | 0 min | Sort of |
| Eggs | 3 large | 210 | 10 min | ❌ |
| Protein shake + milk | 1 scoop + 8oz | 250-300 | 3-5 min | Messy |
| Protein bar | 1 bar | 200-280 | 0 min | ✅ |
| Prox | 1 can | 90 | 0 min | ✅ |
Half the calories of the next best option. If you're tracking macros, cutting, or just eating smart — that ratio is hard to beat.
"20g of protein at 90 calories is insanely tough to beat."
Consistency > Perfection
The "perfect" protein source you skip 3 days a week is worse than the easy one you actually consume every day.
Total daily protein intake matters more than timing — hitting your target consistently is what drives results. (Morton et al., 2018, British Journal of Sports Medicine)
5 Ways to Use Prox
The Morning Starter
Low-protein breakfast? Crack a Prox and add 20g before 9am. The 200mg natural caffeine replaces your coffee. Two birds, one can.
Pre-Workout Fuel
Protein + caffeine 30-45 minutes before training. Caffeine improves exercise performance by 2-8%. (Grgic et al., 2020) Protein primes muscle synthesis from rep one.
The On-the-Go Boost
That 10am slump? Instead of a second coffee (more caffeine, zero nutrition), reach for a Prox. Energy + protein + hydration.
Post-Workout Recovery
Crushed legs. Shaker bottle is at home. Prox from the gym bag. Done. Protein within the post-exercise window reduces soreness at 24-72 hours. (Davies et al., 2018)
The Afternoon Gap-Filler
Lunch at noon. Dinner at 7pm. That's 7 hours where your muscles get nothing. A Prox at 3pm keeps muscle protein synthesis elevated — at just 90 calories.
But Does It Taste Good?
This is where most "efficient" protein products fall apart. They nail the macros but taste like liquid chalk.
"This doesn't taste like protein at all."
"It's not a protein shake. It's better."
Three flavors — Strawberry Lemonade, Mango Passionfruit, and Mixed Berry — each designed to taste like a drink you'd actually choose.
The Math
One Prox per day:
Over a month: 600g of protein you wouldn't have consumed otherwise.
20g protein · 90 cal · Zero sugar · Three refreshing flavors